This concept line is rooted in the narrative of the American way of life and the fragrances that tell the stories of these experiences. Since each title is fairly long, I decided that it would be the only hero on the package design. Originally my vision was to print it on a toothy wine label stock, and the type is treated in Photoshop to look like letterpress, which gave the feel but didn't require the large cost of true letterpress. For the presentation to an account, we had screen printed samples made up and they looked fantastic. If this line goes into production, inks will have to be carefully chosen to give enough pop off the glass and creamy white wax as well as reducing the texture in some of the fonts.